Natalie Roosa

Natalie serves as Chief Operating Officer where she leads company execution, operational strategy, and organizational performance. With over seven years at 2SP, she has played a key role in building the systems, structure, and leadership framework that support the company’s growth.

Natalie oversees day-to-day operations through the leadership team, ensuring alignment, accountability, and consistent execution across all departments. She also directs sales and marketing performance, aligning lead generation, conversion systems, and growth initiatives across the business. Her focus is on developing scalable systems, strengthening organizational structure, and driving performance at all levels of the company.

A former volleyball player, Natalie brings a diverse background spanning athletics, media, and marketing. Before joining 2SP, she worked with CrossFit HQ as a motion graphic designer on projects with ESPN and CBS Sports, and spent three years at a full-service digital marketing agency as a Senior Visual Designer, earning a Telly Award for her work. Starting her 2SP career as a Strength and Conditioning Coach, Natalie has grown with the company over the past eight years, evolving into a core leader driving both performance and operations.